The Ultimate Venue Experience - Behind The Scenes Tour

About this event

- Discover what happens beyond the stage with the Coca-Cola Arena Behind the Scenes Tour, an exclusive journey through the spaces that bring world-class events to life. Designed for music fans, sports enthusiasts, corporate groups and curious visitors alike, this immersive experience takes guests into areas rarely seen by the public, following the journey of international artists, athletes and production teams from arrival to showtime. Explore artist dressing rooms, backstage hospitality areas, premium lounges, the VVIP entrance and the iconic arena bowl while uncovering the stories behind some of Dubai's biggest concerts, sporting events and cultural moments. Along the way, guests will learn how Coca-Cola Arena seamlessly transforms between concerts, family entertainment, sporting events and corporate experiences, while discovering the people, partnerships and innovation that power the venue. Featuring engaging storytelling, fascinating venue facts and unforgettable photo opportunities, the Behind the Scenes Tour offers a unique perspective on one of the Middle East's premier entertainment destinations. Whether you're visiting for the first time or are a regular event guest, you'll leave with a new appreciation for the scale, creativity and expertise behind every unforgettable experience at Coca-Cola Arena.